Software Schema
Generate SoftwareApplication JSON-LD for desktop software, SaaS and web apps. Version, OS, ratings. Free schema markup tool.
About the tool
What is the SBMM Software Schema Generator?
The SBMM Software Schema Generator is a free online tool that builds SoftwareApplication JSON-LD for any software product: a desktop app, a SaaS web app, a browser extension, a CLI tool, an API service, an open-source library, or any other discrete piece of software. Fill in the name, application category, operating systems supported, version, price, aggregate rating, and screenshots; get back a clean schema.org-compliant SoftwareApplication block ready to paste into the head of your product page.
SoftwareApplication schema is what makes a software product page eligible for the Software rich result in Google search, which renders the rating, price, OS support, and reviewer count inline under the SERP listing. The richer listing dramatically lifts CTR on commercial-intent software queries ("best CRM for small business", "free SEO tool", "screen recorder software") where the user is comparing options.
AI search assistants also read SoftwareApplication schema heavily when users ask for software recommendations. ChatGPT, Claude, Gemini, and Perplexity all use it to match queries like "what software does X" to candidate products. A complete SoftwareApplication block with applicationCategory, operatingSystem, price, and aggregateRating is one of the highest-leverage product-marketing SEO investments.
Step by step
How to use this tool in 3 steps
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Step 01
Enter the software details
Type the software name, a short description, the canonical URL of the product page, the application category (e.g. SecurityApplication, DesignApplication, BusinessApplication, EducationalApplication), and the operating systems supported.
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Step 02
Add version, price, and rating
Add the current software version, the price (or priceRange) with currency, the download URL, system requirements, the screenshot ImageObject array, and an optional aggregateRating with ratingValue and reviewCount from your verified review platform.
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Step 03
Install on the product page head
Copy the generated JSON-LD and paste it inside a script type application ld json tag in the head of your software product page. The page becomes eligible for the Software rich result and starts getting cited more often in AI search answers about software recommendations.
Why this tool
Why use this tool
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Full SoftwareApplication fields
Name, application category, operating system support, version, software requirements, downloadUrl, screenshot ImageObject array, aggregateRating, price with currency, and the publisher Organization all supported in the form.
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Multi-OS support
Declare operatingSystem as an array (Windows, macOS, Linux, iOS, Android, Web) so users searching for OS-specific software see your product surface in the right SERP slice. Critical for cross-platform software where the OS match drives the click.
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aggregateRating + review snippet
Optional aggregateRating with ratingValue, reviewCount, bestRating, and worstRating triggers the star-rating treatment under the SERP listing. Use real review data from a verified platform; fake ratings violate structured-data policy.
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Software rich-result eligible
Output passes Google's Software rich-result rules out of the box. Required fields (name, applicationCategory, operatingSystem, offers) are all present in the default output so the page becomes eligible immediately on first crawl.
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AI search recommendation signal
ChatGPT, Claude, Gemini, and Perplexity all use SoftwareApplication schema when answering "best X software" or "what software does Y" queries. A clean SoftwareApplication block is the difference between being recommended or being ignored in the answer.
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Free, no sign-up, no cap
Generate Software schema for every product in your catalogue. SBMM Pro adds bulk generation from a product list, automated version-update injection, and direct WordPress / Webflow plugin integration for product page templates.
FAQ
Frequently asked questions
What is SoftwareApplication schema?
SoftwareApplication schema is a structured-data block in JSON-LD format that identifies a page as the home of a software product and declares the name, category, operating system support, version, price, and rating to search engines. Google uses it to populate the Software rich result and AI search uses it to match users to recommended software.
When should I use SoftwareApplication vs MobileApplication?
Use SoftwareApplication for desktop software, SaaS web apps, browser extensions, CLI tools, and APIs. Use MobileApplication schema for native iOS and Android apps that ship through the App Store or Play Store. Cross-platform products with both desktop and mobile versions can use either or both blocks across the relevant product pages. Attribute to the publisher via Organization schema.
What goes in applicationCategory?
A schema.org software-category value: BusinessApplication, EducationalApplication, GameApplication, DesignApplication, DeveloperApplication, SecurityApplication, MultimediaApplication, FinanceApplication, HealthApplication, LifestyleApplication, SocialApplication, TravelApplication, UtilitiesApplication, and so on. Pick the most specific value that fits.
How do I declare multiple operating systems?
Set operatingSystem to an array of strings ["Windows", "macOS", "Linux"] for desktop software, or include "iOS" and "Android" for cross-platform mobile-capable products. Each string should be a recognised OS name; "Web" works for browser-based SaaS.
Should I include the price?
Yes when the software is sold rather than free. Use an Offer node with price, priceCurrency, and availability. For free software set price to 0. For freemium with paid tiers, use an Offer array or AggregateOffer with priceRange covering the full tier set so Google reads the range correctly.
Are screenshots required for the rich result?
Not required, but strongly recommended. Add a screenshot ImageObject (or array of ImageObjects) so the rich result can render the visual. Software listings without screenshots get rendered as plain text cards; listings with screenshots get the richer visual treatment that lifts CTR.
Does the rich result work for free software too?
Yes. Set Offer.price to 0 and Offer.priceCurrency to the relevant currency (USD typically) and the rich result renders with a Free badge. Many of the highest-CTR Software rich-result listings are free tools because the price tag of zero is itself a strong relevance signal.
Where do I install Software schema?
On the software's dedicated product or marketing page, inside a script type application ld json tag in the head. Pages dedicated to features, pricing, or use cases can reuse the same block; pages dedicated to documentation use generic WebPage schema instead.