Organization Schema

Generate Organization JSON-LD for the Google Knowledge Panel. Logo, sameAs social profiles, contact info. Free schema markup tool.

About the tool

What is the SBMM Organization Schema Generator?

The SBMM Organization Schema Generator is a free online tool that builds Organization JSON-LD for any company, agency, non-profit, school, or institution. Fill in the organisation name, logo URL, website, contact details, social profile links, and founding date; get back a clean schema.org-compliant Organization block ready to paste into the head of your homepage.

Organization schema is the foundation block for every other piece of structured data on your site. It is the entity that Article schema cites as the publisher, that Product schema attributes as the brand, that LocalBusiness schema declares as the parent organisation, and that Google attaches to the Knowledge Panel when your brand name is searched. Without a clean Organization block on the homepage, every downstream piece of schema has to reinvent the publisher entity for every page.

In 2026 Organization schema is also a primary signal for AI search citation and trust. ChatGPT, Claude, Gemini, and Perplexity all read Organization schema to decide whether a source is authoritative enough to cite. A complete Organization block with logo, founding date, sameAs links to verified social profiles, and contactPoint data is one of the cheapest, most durable SEO and GEO wins on a brand site.

Step by step

How to use this tool in 3 steps

  1. Step 01

    Fill in your organisation details

    Enter the organisation name, logo image URL (square format works best, 200 by 200 minimum), homepage URL, founding date, contact email, contact phone, and the sameAs array of links to your verified LinkedIn, X, Facebook, Wikipedia, Crunchbase, and other profile pages.

  2. Step 02

    We build the Organization JSON-LD

    The generator wraps your fields in an Organization JSON-LD block with the ImageObject logo correctly typed, the sameAs array of verified social and reference profiles, the contactPoint child for support details, and a foundingDate in ISO 8601 format.

  3. Step 03

    Install on your homepage head tag

    Copy the generated JSON-LD and paste it inside a script type application ld json tag in the head of your homepage. Validate with Google's Rich Results Test, then republish. The schema becomes available for Knowledge Panel attachment and for every downstream Article and Product schema that cites the publisher.

Why this tool

Why use this tool

  • Full Organization fields

    Name, alternate name, logo (as ImageObject with explicit URL), homepage URL, founding date in ISO 8601, contact email, contact phone, contactPoint with department / availableLanguage, address, and slogan all supported.

  • sameAs array for entity disambiguation

    Link to your verified LinkedIn, X (formerly Twitter), Facebook, YouTube, Wikipedia, Crunchbase, Bloomberg, and Wikidata profiles. The sameAs array is what Google uses to confirm entity identity and attach the Knowledge Graph entry to your brand.

  • Knowledge Panel trigger

    A complete Organization block with logo, founding date, sameAs, and contactPoint is what Google looks for to render the right-side Knowledge Panel when your brand name is searched. Without it, Google often picks a competing entity or shows no Panel at all.

  • AI search citation foundation

    ChatGPT, Claude, Gemini, and Perplexity all use Organization schema as a primary source-quality signal. A site with a complete Organization block gets cited more often, has its name rendered more accurately, and wins entity disambiguation against same-name competitors.

  • Spec-compliant, validates clean

    Output validates without errors in the schema.org validator and in the Google Rich Results Test. All recommended fields per Google's Organization guidelines are included in the default output so the schema is rich-result-eligible immediately.

  • Free, no sign-up, no cap

    Unlimited Organization schema generation. SBMM Pro adds multi-brand support (for agencies managing many client sites), automatic sameAs verification against each linked profile, and direct injection through WordPress and Webflow plugins.

FAQ

Frequently asked questions

What is Organization schema?

Organization schema is a structured-data block in JSON-LD format that identifies a page as the homepage of an organisation and declares the name, logo, contact details, founding date, and verified social profile links to search engines. It is the foundation entity that every other schema type on your site cites as the publisher or brand.

Where do I install Organization schema?

On your homepage, inside a script type application ld json tag in the head. The homepage is the canonical home of the Organization entity; installing it there allows every other page to reference the Organization through the @id property without redeclaring all the fields.

What is the sameAs array used for?

The sameAs array lists URLs of verified profile pages that describe the same Organization (LinkedIn, X, Facebook, Wikipedia, Crunchbase, Wikidata). Google uses these to confirm entity identity, disambiguate your brand from same-name competitors, and attach the Knowledge Graph entry to your Knowledge Panel.

Will Organization schema get me a Knowledge Panel?

It makes you eligible for a Knowledge Panel; it does not guarantee one. Google decides which entities qualify for a Panel based on entity confidence, search demand, and the strength of the supporting signals (Wikipedia article, Wikidata entry, branded search volume). A complete Organization block is the minimum bar to even be considered.

What is the difference between Organization and LocalBusiness?

Organization is the parent type for any business or institution. LocalBusiness is a subtype specifically for businesses with a physical location customers can visit. Use LocalBusiness if customers can walk in; use Organization for online-only businesses, agencies, non-profits, schools, and any entity without a customer-facing storefront. For larger brands, layer the Advanced Organization schema on top.

How specific should I make the @type field?

Pick the most specific schema.org subtype that fits: Corporation for public companies, NGO for non-profits, GovernmentOrganization for state agencies, EducationalOrganization for schools, NewsMediaOrganization for publishers. The more specific the type, the cleaner the entity signal for Google.

Do I need contactPoint or contactPoints?

Use contactPoint (singular property name) with a single ContactPoint child for one support channel, or an array of ContactPoint children for multiple channels (customer service, technical support, sales) each with its own contactType, telephone, email, and availableLanguage fields.

Can I have multiple Organization blocks across my site?

Have one canonical Organization block on the homepage. Other pages can reference it by @id (using something like {"@id": "https://your-site.com/#organization"}) without redeclaring all the fields. Multiple full Organization blocks on different pages create entity confusion.