Mobile App Schema

Generate MobileApplication JSON-LD for iOS and Android apps. App Store + Play Store URLs, version, ratings. Free schema tool.

About the tool

What is the SBMM Mobile App Schema Generator?

The SBMM Mobile App Schema Generator is a free online tool that builds MobileApplication JSON-LD for native iOS and Android apps. Fill in the app name, App Store and Play Store URLs, application category, version, rating, screenshots, supported devices, and price; get back a clean schema.org-compliant MobileApplication block ready to paste into the head of your app landing page.

MobileApplication schema is the mobile-app-specific variant of SoftwareApplication. It tells Google explicitly that the product is a native mobile app shipped through the App Store and Play Store rather than a web app or desktop tool. Pages with valid MobileApplication schema enter the Software rich result with mobile-specific treatment, get cited more often in AI search answers about apps, and appear in Google App Search panel results.

For app publishers, MobileApplication schema is the bridge between your landing page (where the marketing happens) and your App Store / Play Store listings (where the download happens). The schema attaches your landing page to the canonical app entity so installs originating from search get attributed correctly and the app surfaces in AI search recommendations when users ask "best app for X".

Step by step

How to use this tool in 3 steps

  1. Step 01

    Enter the app details

    Type the app name, a short description, the canonical URL of the landing page, the application category (GameApplication, HealthApplication, ProductivityApplication, etc.), and the current app version.

  2. Step 02

    Add store URLs and screenshots

    Add the App Store URL (with country slug), the Play Store URL, the screenshot ImageObject array, the supported device list (iPhone, iPad, Android phone, Android tablet, Apple Watch, Wear OS), and the install size in MB.

  3. Step 03

    Install on the app landing page

    Copy the generated JSON-LD and paste it inside a script type application ld json tag in the head of your app marketing page. The page becomes eligible for App rich results and AI search starts citing the app when users ask for recommendations in your category.

Why this tool

Why use this tool

  • iOS + Android in one block

    Declare both App Store URL and Play Store URL inside the same MobileApplication block. Users on iOS see the App Store deep link, users on Android see the Play Store deep link, and Google routes each to the right store automatically.

  • screenshot array support

    Add multiple screenshot ImageObject nodes so Google can render the App rich result with the full visual carousel. Screenshots are the single biggest install-conversion lever; declaring them in schema lifts both rich-result CTR and downstream install rate.

  • aggregateRating from your store listing

    Optional aggregateRating with ratingValue, reviewCount, bestRating, and worstRating. Use the rating from your real App Store or Play Store listing; fake ratings violate structured-data policy and can lose rich-result eligibility for the whole brand.

  • fileSize + memoryRequirements

    Declare fileSize so users see the install size in the rich result (critical on mobile data plans), and memoryRequirements so users on low-end devices know the app will run before they install. Both lift conversion by setting accurate expectations.

  • AI search app recommendation signal

    ChatGPT, Claude, Gemini, and Perplexity all read MobileApplication schema when users ask "best app for X" or "recommend an Android app for Y". A clean MobileApplication block is the difference between being recommended or being skipped in the AI answer.

  • Free, no sign-up, no cap

    Generate Mobile App schema for every app in your catalogue. SBMM Pro adds bulk generation from a product list, automated version-update injection on each App Store release, and direct WordPress / Webflow / Framer plugin integration.

FAQ

Frequently asked questions

What is MobileApplication schema?

MobileApplication schema is a subtype of SoftwareApplication specifically for native mobile apps shipped through the App Store and Play Store. It carries all the SoftwareApplication fields plus mobile-specific properties like supported devices, store URLs, install size, and version per platform.

Should I use SoftwareApplication or MobileApplication?

Use MobileApplication for native iOS and Android apps that ship through the App Store or Play Store. Use SoftwareApplication schema for cross-platform products without a mobile build, or for desktop and SaaS products. Cross-platform brands with both mobile and desktop ship separate blocks on the relevant landing pages. Validate everything via the Schema Intelligence Analyzer.

Do I need both App Store and Play Store URLs?

Yes when the app ships on both. Declare both URLs in the same MobileApplication block. Google routes users to the right store based on their device automatically. Single-platform apps (iOS-only or Android-only) declare only the relevant store URL.

How does Google use the screenshot array?

Google can render the screenshot carousel inline in the App rich result, which dramatically lifts CTR and downstream install rate. Five to eight screenshots is the sweet spot; the first three are most critical because they show in the carousel preview before the user expands the result.

Where do the ratings come from?

Pull the real rating and review count from your App Store and Play Store listings. Schema.org does not require you to display the source in the rendered rich result, but the policy requires the underlying data to be honest and verifiable. Fake aggregate ratings violate structured-data policy.

Can MobileApplication schema replace my App Store listing?

No. App Store and Play Store listings are separate channels that Apple and Google own. MobileApplication schema is the on-web bridge that tells Google search the landing page represents the same app. Pair both: a strong store listing for the install conversion and clean MobileApplication schema for search ranking and AI citation.

What goes in operatingSystem for a mobile app?

For iOS-only apps: "iOS". For Android-only: "Android". For cross-platform: ["iOS", "Android"]. Include minimum-supported OS version detail in the description or in a separate softwareRequirements field so users on older devices know whether the app will work.

Where do I install Mobile App schema?

On the app's dedicated landing page or marketing page, inside a script type application ld json tag in the head. Apps with a multi-page marketing site can install the same MobileApplication block on every relevant page since the schema describes the app entity, not the current page contents.