Advanced Service Schema
Generate Service JSON-LD with offerCatalog of sub-services and packages. Free schema markup tool for service businesses.
About the tool
What is the SBMM Advanced Service Schema Generator?
The SBMM Advanced Service Schema Generator is a free online tool that builds a comprehensive Service JSON-LD block with hasOfferCatalog of named sub-services, areaServed regions, the provider Organization, optional aggregateRating, audience targeting, and termsOfService. It is the schema every agency, consultancy, professional service, or multi-service business needs to declare what they actually do in a form Google and AI search can parse.
Service schema tells search engines this URL describes a specific service line offered by a business. Pages with valid Service schema rank measurably better for service-intent queries ("seo consultancy", "kitchen renovation", "tax preparation") because the schema explicitly maps the page to the service it sells. Without it, Google has to infer the service from on-page text alone, which is significantly less reliable.
In 2026 Service schema is also a primary AI search citation signal. ChatGPT, Claude, Gemini, and Perplexity all use Service declarations to match user queries to candidate providers when users ask "who offers X" or "recommend a Y consultant". A complete Service block with offerCatalog, areaServed, and provider Organization is one of the highest-leverage service-business SEO investments per hour of work.
Step by step
How to use this tool in 3 steps
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Step 01
Enter the service details
Type the service name, a short description, the canonical URL of the service page, the serviceType (a schema.org or industry-standard category), and the provider Organization name and URL.
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Step 02
Add hasOfferCatalog sub-services
Add each sub-service the page covers as an Offer or Service child inside hasOfferCatalog. Each child carries its own name, description, price (or priceRange), and areaServed. Critical for service pages bundling multiple offerings.
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Step 03
Install on the service page head
Copy the generated JSON-LD and paste it inside a script type application ld json tag in the head of the service page. The page becomes service-intent-eligible in Google search and gets cited more often in AI search answers about providers in your category.
Why this tool
Why use this tool
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hasOfferCatalog with sub-services
Declare each sub-service the page covers as a typed Service or Offer child inside an OfferCatalog. Each child can carry its own name, description, price, areaServed, and termsOfService so users see the full menu in one place.
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areaServed for regional reach
Declare which countries, regions, or cities the service is available in. Critical for service businesses that operate in specific markets but want to rank for service-intent queries originating in those markets, not globally.
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provider Organization linkage
The provider field links the Service to the Organization that delivers it. Without this bridge, the service is unattached. With it, every page across the site that mentions the service inherits the provider entity signal.
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aggregateRating + reviews
Optional aggregateRating with ratingValue and reviewCount surfaces star ratings under the SERP listing when Google decides the signal is reliable. Use real review data from a verified review platform; fake aggregate ratings trigger structured-data manual actions.
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AI search "who offers X" signal
ChatGPT, Claude, Gemini, and Perplexity use Service schema to match users asking "who offers X" or "recommend a Y consultant" to candidate providers. A clean Service block with hasOfferCatalog is the difference between being recommended or being skipped.
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Free, no sign-up, no cap
Generate advanced Service schema for every service line your business sells. SBMM Pro adds multi-service bulk generation, automated provider entity linking, and direct WordPress / Webflow plugin injection.
FAQ
Frequently asked questions
What is Service schema?
Service schema is a structured-data block in JSON-LD format that identifies a page as the home of a specific service offered by a business. It uses the schema.org Service type with fields for serviceType, provider Organization, areaServed, and hasOfferCatalog of sub-services so Google and AI search understand what the page is selling.
When should I use Service vs Product schema?
Use Service for intangible offerings (consulting, repair, design, hosting, advice, professional work). Use Product schema for tangible goods (physical products, digital downloads with a discrete unit). The dividing line is whether the customer takes home a discrete object or pays for ongoing skilled work. Pair Service with the parent Organization schema for full entity attribution.
What goes in hasOfferCatalog?
An OfferCatalog with named Service or Offer children. Each child describes one sub-service or pricing tier the page covers. For an SEO agency, the children might be Technical SEO Audit, Content Strategy, Link Building, Local SEO, and so on, each with its own price range and areaServed.
How specific should the serviceType field be?
Pick a clear, recognisable category your customers would search for: "SEO Consulting", "Kitchen Renovation", "Tax Preparation", "Personal Training". Avoid over-broad terms like "Services" or under-specific niches Google does not understand. Match what real customers type in search.
Should I include price in the Service schema?
Yes when you can. Even a priceRange like "PKR 50,000 to PKR 200,000" or "Starting at $99/month" signals more than no price at all. Google uses pricing to qualify users and AI search uses it to match users to providers in their budget range. Honest ranges work better than no range or padded ranges.
What areaServed should I declare?
The countries, regions, or cities the service is genuinely available in. For a global remote service, "Worldwide" works. For a local in-person service, list the specific cities or service radius. For a hybrid model, list both the remote-capable countries and the in-person service area separately.
Where do I install Service schema?
On the dedicated service page, inside a script type application ld json tag in the head. Multi-service businesses install separate Service blocks on each service page; do not stack multiple unrelated services into a single block.
Does Service schema trigger a rich result?
Not currently a dedicated SERP rich result of its own, but it strengthens service-intent ranking, populates the Knowledge Panel's service line, and is one of the strongest AI search citation signals for service businesses. The lift shows up in citation share and qualified-traffic CTR.