E-E-A-T Audit
Free E-E-A-T checker. Audit any URL for Experience, Expertise, Authoritativeness and Trust signals Google's Quality Raters use. No sign-up.
About the tool
What is the SBMM E-E-A-T Audit?
The SBMM E-E-A-T Audit is a free automated review of the Experience, Expertise, Authoritativeness, and Trust signals Google Quality Raters use to evaluate any web page. It runs 113 checks across 17 sections (About, Contact, Privacy, Terms, Author, Organization, Schema, Social, Trust, and more) and returns a score plus a prioritised fix list.
E E A T is the framework behind every Helpful Content Update and Core Update since 2022. A strong E E A T profile is now a prerequisite for ranking in YMYL (Your Money or Your Life) niches like health, finance, legal, and parenting, and a significant ranking signal everywhere else. Sites with weak E E A T get demoted in core updates and rarely recover until the underlying signals improve.
The audit reads the live page and site, looks for the same signals a human Quality Rater would check, and tells you exactly which ones are missing. Every finding maps back to the specific Quality Rater guideline being tested, so you can verify the rule yourself.
Step by step
How to use this tool in 3 steps
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Step 01
Paste your URL
Enter any public URL you want to grade for E E A T. The audit works on a homepage, a blog post, a service page, a product page, or a YMYL article like a health or finance piece.
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Step 02
113 automated trust checks
The audit pulls the page and the site, looks for visible author bylines, publish and updated dates, About and Contact pages, Author and Organization schema, HTTPS, social proof, and dozens of other signals raters review.
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Step 03
Fix what raters would flag
Read the Experience, Expertise, Authoritativeness, and Trust scores, see the failed checks ordered by impact, and ship the fixes. Re-run the audit after each change to confirm the rater-visible signal is now present.
Why this tool
Why use this tool
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All four E E A T pillars
Audits Experience (first-hand use), Expertise (qualified author voice), Authoritativeness (industry citations), and Trust (HTTPS, contact, refund policy, business details) signals independently.
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About / Contact / Privacy detection
Looks for visible, linked About, Contact, Privacy, and Terms pages and grades each one against the rater guidelines for that page type. Missing or thin trust pages are the biggest E E A T tax in 2026.
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Author + Organization schema check
Validates that Person, Author, and Organization JSON-LD is present, correctly linked, and includes the fields Google uses to attach Knowledge Graph entities and surface author rich results.
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Trust signal detection
Checks HTTPS, contact phone and email, mailing address, social profile links, refund and return policy, business registration disclosure, and other rater-visible trust signals.
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Per-guideline finding map
Every failed check links back to the specific Google Quality Rater guideline being tested, so you can verify the rule and explain the fix to a client or developer without arguing about it.
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Free, no sign-up, two runs a day
Run the audit on your own pages, a competitor, or a client URL. Two free runs per day is enough for normal SEO workflows. SBMM Pro lifts the cap for agencies running audits at scale.
FAQ
Frequently asked questions
What does E E A T stand for?
E E A T stands for Experience, Expertise, Authoritativeness, and Trust. It is the framework Google Quality Raters use to evaluate the quality of any web page, and the signals Google algorithms try to approximate at scale across the entire index.
Is E E A T a ranking factor?
E E A T is not a single algorithmic ranking factor but a framework. Google says E E A T is what its ranking systems are trying to identify and reward. In practice, sites with strong E E A T signals consistently rank higher and survive core updates, while weak-E E A T sites get demoted.
Why is E E A T critical for YMYL pages?
YMYL (Your Money or Your Life) pages cover topics that affect health, financial wellbeing, safety, or major life decisions. Google holds these pages to the highest E E A T bar because misleading content here causes real-world harm. Health, finance, legal, and parenting niches need bulletproof E E A T to rank.
How does this audit measure Experience?
The Experience pillar checks for signals that the content was written by someone who has actually used or done the thing it describes: first-person voice, original photos or screenshots, specific dates and locations, behind-the-scenes detail, and case-study evidence raters can verify.
What is the single biggest E E A T fix to ship first?
For most sites, the single biggest gain comes from adding a real Author byline with a Person schema block, a linked author bio page, and at least two external citations to authoritative sources in the article body. Pair these with a complete Organization schema block on the homepage. That combo lifts the Authority and Trust scores together.
Do I need an SSL certificate for E E A T?
Yes. HTTPS is a baseline Trust signal in every Quality Rater handbook since 2018, and pages served over HTTP get flagged as Untrusted in modern Chrome. If your site is still on HTTP, that is the first fix to ship before running this audit.
How long does it take to see E E A T improvements in rankings?
E E A T changes take longer to register than technical fixes because Google needs to recrawl, re-evaluate, and roll the updated signals into the next core update cycle. Plan for a six to twelve week window before you can credibly judge whether the fix moved rankings.